The Salvation Army WMNI Division Sets Out to “Rescue Christmas”
For the first time in 130 years, The Salvation Army is starting its annual holiday fundraising campaign early across the country in order to rescue Christmas. The funds raised through the organization’s iconic red kettles are at risk this year due to COVID-19 while requests for services are at an all-time high.
The Red Kettle fundraising campaign typically runs in November and December, but with increased need and challenges, The Salvation Army needs more time – and help. Based on the increased service they have already provided this year due to COVID-19, they are anticipating serving up to 155% more people this year with Christmas assistance on a national basis – assuming the resources are available. This includes helping to place presents under the tree, putting food on the table, paying bills and offering relief from addictions.
This year could see up to a 50% decrease in funds raised through the iconic Red Kettles, due to a number of factors: closing of retail stores; consumers are carrying less cash and coins; less foot traffic in stores and an increase in the unemployment rate.
“These are indeed challenging times,” said Major Glen Caddy, Divisional Commander. “However, we remain steadfast in our commitment to serve those in our local community who are experiencing unprecedented need both this Christmas and well beyond.”
Even though the iconic Red Kettles won’t officially make their appearance for several more weeks, the community can support the ‘Rescue Christmas Campaign’ and work of The Salvation Army by donating to your local Salvation Army, digitally on their website, in person, by mail, or by phone.